Clarify Your Strategy to Take Your Ideas to Market.

You need a strategy to build products that are investable, profitable and in demand. Take the 10-minute assessment, and you’ll get a customized strategy that will optimize your product offerings so they create successful deal flow and generate more revenue and profit.

When you know how to apply The 5 Big Idea SiMPL™ Standards to your product strategy you build products that sell.

There are five areas of your original idea that need to be clarified and optimized in order to upvalue it, galvanize people around it, attract resources to it, and finish it so it can fly far and fast.


What is the STORY?

Identifying urgent vital needs for meaningful impact & returns

Is the IDEA Unique?

Innovating for disruptive products & new categories


Discerning different vertical markets for growth & dominance

Is The PRODUCT ready?

Validating concepts and market insertion strategies for saving time & cost

How Is It Leveraged?

Galvanizing support and creating defensible IP for high-value teams & assets

Your report will show you where your product idea is meets the standards, where it needs to improve, and give you a customized plan to make it more valuable.

Who Should take The Idea Assessment?


Most ideators and inventors struggle to objectively judge product value, workability, and best path to market.

That’s usually because they don’t have the same perspective as funding partners and customers and lack clear, useful data from the market, technology, and IP space surrounding their idea.

If you don’t have an accurate assessment of your product idea…

This happens to too many inventors and it orphans too many truly valuable Big Ideas.

Why The SiMPL Idea Assessment?

The 5 Big Idea SiMPL™ Standards help you clarify your original ideas and guide you toward transforming them into higher-value products ready for funding or more profitable sales.

How the report works

If you don’t have a plan…

We don’t want you to have sleepless nights and feel you’ve lost control of your idea. SiMPL has given many ideators a plan for transforming their idea into valuable products and companies. Our process lets you engage us safely and confidently in three phases.

1. Complete the short assessment

You are going to share about your idea.  We won’t ask what your idea is yet.  The Quick Look Idea Assessment will provide feedback about your idea based on our 5 Big Idea SiMPL™ Standards.  It could change the trajectory of your idea in 10 minutes.

2. Get your report

How you use your SiMPL Idea Assessment results will depend on your expertise.  You can hire a SiMPL Agent to guide you in applying the SiMPL Standards and make expert recommendations towards reducing risk and getting your idea Market-Ready.

3. Optimize your Idea

You’ll receive guidance and next steps you can immediately take to optimize your product offerings for more value and profit.

What is a
Godsend Idea?

US /ˈɡɑːd.send/ UK /ˈɡɒd.send/ something good that happens unexpectedly, and at a time when it is especially needed

What do I get with the Assessment?

A SiMPL Standards Overview

Plus guidance on how to interpret and qualify the accuracy of the assessment

Your Results

Summarizes the results of your assessment

Your SiMPL Solution Map

Applying the SiMPL Standards identifies areas that need refining for more idea value

Your Big Idea Model

Makes it easy to present and galvanizing support for your idea

Going Deeper

Taking The Idea Assessment is the first step

“This breakthrough new method and assessment helps us to more easily identify those elements of Big Ideas that aren’t yet ready to go to market and upvalue them. I am excited for everyone to understand the simple steps involved so they can be more successful in their entrepreneurial journey”


And the assessment only takes 10 minutes.

Creator of the SiMPL Method

Request a Discovery Session with a SiMPL Solutionary

A Certified SiMPL™ Solutionary or Expert guides your team through the SiMPL Method to leverage and apply the 5 SiMPL Standards to successfully transform your idea into a Market-Ready SiMPL Solution.

Get Access to Biz Intelligence Reports on your Market, IP, & R&D space
Get access to Experts, Crowd Sourcing & Funding Support​
Get a one-on-one Guide to up-value your idea using the 5 SiMPL Standards plus review 9 Commercialization Readiness™ (CRLs) Levels and startup requirements
Who are our Experts?

SiMPL Agents served as entrepreneurs in residence at major universities or are recognized experts from industry, business, and government.